-->What are the secrets of selling to Germany?

The cultural facets of selling to the Germans are sometimes as important as the products, so success-seeking exporters should pay more attention to psychology. Here are a few tips - aimed at UK exporters, although their application is wider.

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Allow the boss of the company you are visiting to do most of the talking. That is why he is the boss. Do not expect his underlings to do much more than nod in silent compliance. That is the way German corporate bureaucracy functions. On the whole, it works.

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If you hire a car during your stay in Germany, make sure it is big, shiny, fast and German. You will make a better impression. Turn up to your appointment early. It shows an ordered approach to business, and life in general.


<font color=#0000FF>Interessante Einblicke in die deutsche Firmenpsychologie von außen.

Schönen Abend noch. </font>
<ul> ~ Hier steht es in der FTD</ul>