OT: Goethe-Institut: Regional marketing, an idealistic dream?

verfasst von Stephan, 14.10.2004, 12:43

--><h3>"Regio supplements euro" - More and more regions introduce their own currencies</h3>

For two years now, people in Bremen can go out shopping in their city with rolands in their pockets. In the Chiemgau region, inhabitants have for the past year and a half been paying for local goods and services with the chiemgauer, while in Heitersheim and the surrounding area the Sulzbachtaler is to enter into circulation in just a few weeks time. All over Germany, some 40 or 50 initiatives have been launched in the recent past to introduce a regional currency by way of supplementing the euro. The idea is to encourage local people to spend their money locally so as to strengthen the regional economy and preserve quality of life.

"We take chiemgauers" announces a sign in the local bakery in Prien am Chiemsee. Since 2003, some 150 shops and service providers, from the optician to the pizzeria to the local debt collection agency, have accepted the colourful orange, green and purple notes which, despite their hologram and serial number, are more reminiscent of cinema tickets than real money. Nonetheless, they have a genuine cash value: in the first year alone, chiemgauers worth 60,000 euros were spent, as Christian Gelleri, initiator of the regional currency, proudly reports. An economics teacher at the local Waldorf school, Gelleri and his pupils set in motion the initiative which has come to represent the ultimate example of how such currencies can prove a success."The idea", explains Christian Gelleri,"is for the local currencies to retain economic strength in the region to boost local small and medium-sized enterprises".

Spend not save
To avoid problems with the central banks - after all, the state has the overall monopoly on money - the chiemgauer and all the other regional currencies are not money in any real sense, but can be better described as coupons or credit notes which can generally be cashed in for euros on a one-for-one basis.

<ul> ~ More and more regions introduce their own currencies</ul>

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gesamter Thread:

• OT: Goethe-Institut: Regional marketing, an idealistic dream? - Stephan, 14.10.2004, 12:43
  • Re: OT: Goethe-Institut:"Regio ergänzt Euro" - Immer mehr Regionen führen eine - saschmu, 14.10.2004, 13:36
    • Re: OT: Goethe-Institut:"Regio ergänzt Euro" - Immer mehr Regionen führen eine - Stephan, 14.10.2004, 15:51