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Mix-Ansicht- Stehen die USA vor dem letzten 'Shopping-Blitzkrieg'? Und was dann? - Emerald, 09.12.2005, 07:53
- Re: Und was dann? the Stop Shopping Church - CRASH_GURU, 09.12.2005, 08:29
Stehen die USA vor dem letzten 'Shopping-Blitzkrieg'? Und was dann?
-->It's really rather ironic. With zero or actually negative savings in the US, you'd think the US government would be urging consumers to start saving. But that's hardly the case. The US government, via its still-accommodative interest rates, is actually begging consumers to spend, spend, spend their crazy heads off.
I don't think I've ever seen such a frenzy on the part of retailers to induce America's consumers to spend. The newspapers I receive are thick with advertising flyers, my radio blares out an endless parade of ads, my FAX machine spews out"irresistible" mortgage deals almost daily, the pages of the dozen newspapers I read are covered with ads, my TV is reduced to ad after ad.
I can't ever remember feeling so besieged with demands to buy, buy, buy. It's almost sickening. No, let me revise that statement -- it IS sickening. The fact is that I don't need a damn thing -- just get off my back with this endless parade of -- buy, spend, and buy.
Yeah, I know, 70 percent of our Gross National Product stems from consumer buying. And if America's consumers shop 'til they drop, and they then slow down their shopping, the GDP will drop, the dollar will drop, the GDP for the rest of the world will drop -- and God knows what else will drop. The very thought of America's consumers pulling back on their consuming sends chills through the spine of every economist in the nation -- and a slow-down in spending literally terrifies the Fed.
How about this incredible fact -- according to market researcher Synovate, credit-card companies sent out an astounding 5.23 billion offers last year. This amounts to 48 credit card-offers per household.
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