GETTING PERSONAL WITH THE TECHS 
 
THE DAILY RECKONING 
 
PARIS, FRANCE 
 
THURSDAY, 26 APRIL 2001 
 
*** Faith...and the Fed's greater purpose... 
 
*** Consumers getting squeezed...layoffs starting to 
pinch... energy costs in a vice... 
 
***"Watching Rome burn"...a bear market in breast 
implants...and much, much more... 
 
* * * * * * * * * * * * * * * * * * * * * * * * * * 
 
***"The Fed has cut its overnight Fed Funds rate 
four times this year," reports the Washington Post, 
"reducing it from 6.5 percent to 4.5 percent. 
Another cut is expected when the Federal Open Market 
Committee meets May 15. The aim seems to go beyond 
reducing consumers' and businesses' debt burdens or 
even stimulating new borrowing. The greater purpose 
seems to be to provide reassurance - to sustain the 
faith that the economy has not started a downward 
spiral and, thereby, encourage the consumer spending 
that may prevent it from happening. 
 
***"The Fed is playing for time, hoping that 
consumer spending and confidence - already somewhat 
shaken - remain resilient until the worst of the 
investment cutbacks have passed. As a monetary 
maneuver, this has a high degree of difficulty: 
somewhere between daunting and impossible." 
 
*** Daunting? Why? Consumer confidence - as measured 
by the Conference Board Index - fell fell to 109.2 
in April, a 4 year low. This was the 6th decline in 
7 months."Consumers are becoming more realistic," 
said an economist at Merrill Lynch. 
 
*** Consumers are getting squeezed. The Fed is 
trying to help them, by lowering interest rates. At 
first, the lower fed funds' rates helped reduce 
mortgage interest rates. Consumers rushed to 
refinance and managed to save a little on their 
monthly mortgage payments. But now mortgage rates 
are back up to 7.14% - higher than they were at the 
end of last year. If long term rates refuse to bend 
to the Fed's desire - it is powerless to help 
consumers. 
 
*** Layoffs are beginning to be noticed too. When 
the pink slips first began to appear, the economy 
still had enough momentum to vacuum up laid-off 
employees quickly. But now the number of people 
looking for work has increased to the point where 
they are beginning to compete with each other for 
jobs. 
 
*** The price of gasoline rose 15% in the last 
month. AAA predicts $2-a-gal. prices this summer. 
 
*** Still, it can take a long time for people to 
realize that their personal situations are at least 
as persuasive as public myths they hear in the 
media. Economists talk about a"second half 
recovery." Abby Cohen says stocks will be higher at 
year end. Brokerage houses urge their clients to 
"hold for the long-term." 
 
*** A UBS Paine Weber study found that investors 
have reduced their expectations. In March, they said 
they believed that stocks would gain only 8.7% in 
the next 12 months - a record low expectation for 
this cycle. And yet, 8.7% is nearly twice the 
average gain from stocks over the last 50 years. 
 
*** Most major magazines have carried pictures of 
the bear on their covers...people discuss the damage 
done to the Nasdaq, and the wreck of the dot.coms 
everywhere. But almost no one actually believes that 
stock market investors can lose money over a very 
long period of time. 
 
*** The Dow rose 170 points yesterday...and the 
Nasdaq rose 43. 
 
*** The dollar was down a tad. But gold was down 
more than a tad - $2.10. Bonds also fell, 
effectively increasing long-term borrowing costs. 
 
***"New York is a reincarnation of ancient Rome at 
its peak," the NY Observer quotes a 'Swaggering 
Relic of the Boom,' an obnoxious stock broker named 
Lee Munson."Not at its peak - at its decline! When 
Nero was...watching Rome burn...That's what we're 
going through right now, and God Bless it! I want to 
be a citizen of Rome, and to do that, you have to be 
a broker." 
 
***"The New York experience is everything I ever 
dreamed of," continued the former St. John's College 
student and would-be master of the universe."Just 
being able to be like a rock star, have the 
financial power to bully - not people - but bully the 
city around..." 
 
*** But the International Herald Tribune reports 
that life is getting tougher for people like Munson. 
Hotel occupancy rates are down."High-end breast 
implant" salesmen (thank God they don't try to 
implant the things on the other end) say revenues 
are off 50%. There is a"fireside sale on Gulfstream 
and Lear private jets." Plastic surgeons say they 
are seeing fewer tummies that need to be tucked and 
fewer tushes from which to suction the lipo."The 
party's over," declared Charles Brecher of the 
Citizen's Budget Committee. 
 
*** Both of my daughters were in tears yesterday. 
First, Sophia, got another rejection notice. She is 
applying to colleges and other programs - and so far 
has gotten only negative responses. Then, Maria got 
an unexpected boost - an invitation to be in a TV 
commercial for Chanel perfume. This exciting news 
caused her to wind herself up so tightly that 
something was bound spring loose. It did. And the 
day ended badly. Bad news or good...it doesn't seem 
to make any difference. Both end in tears. More 
below. 
 
GETTING PERSONAL WITH THE TECHS 
 
"If everyone swept his own doorway...what a clean 
world it would be." 
 
 Goethe 
 
I had dinner last night in our neighborhood 
restaurant, Le Mozart, with my daughter, Sophia. 
Sophia is a nice girl with many fine qualities. But 
she is weak in one area: academics. And academics 
happens to be the only thing that America's colleges 
and universities care about. 
 
"You know, Sophia," I tell her,"getting into a top 
school is not everything in life. Later on, it won't 
really matter to you. What really matters is working 
hard, being dependable, doing the right thing..." 
 
"Dad," she replied, cutting off my drift into 
Essentialism,"I'm not even trying to get into the 
top schools. I'm getting rejected by second-rate 
places. I've had it...I just don't care if I get in 
or not..." 
 
What do you say? Sophia is being judged on her 
grades and test scores. What else does she have to 
show? You and I know that there is a lot more to 
life. But Sophia, at 18, feels like a failure. I 
would like to help her...but how? 
 
Life's most important battles, dear reader, are 
fought at home. Alone. 
 
So desperate is the fighting...so futile...and so 
dangerous...that most people will do practically 
anything to avoid it. No 'big idea' is too absurd if 
it helps keep us from having to come to terms with a 
little one. No lie is too preposterous if it shields 
us from the truth. 
 
Napoleon, unable to conquer the heart of his 
Josephine, launched an assault on Russia. The odds 
were better and the stakes were lower. In war, 
unlike battles at home, the worst that can happen is 
that you will die. 
 
Hitler and Stalin, neither of whom had any home life 
to speak of, pointed the finger at enemies 
everywhere, attacked everyone who got in their way 
and attempted to restructure the lives of millions 
of people. Why not? They had nothing more important 
to do. With no business of their own to mind, they 
minded other people's business. 
 
But today's letter is neither about politics nor the 
tribulations of raising teenagers. Instead, I merely 
use this feeble bridge to cross over to the subject 
of most interest to us both: money. 
 
Investors are as quick as anyone to lay the blame 
for their losses on someone else. Nor do they 
hesitate to embrace big ideas...in order to avoid 
having to do the hard work of studying the balance 
sheets and operating budgets of their own 
businesses. 
 
Rather than look carefully at the big tech companies 
they actually owned, for example, investors were 
happy to buy into the myth of the"New Era" and the 
"Information Age." And they flattered themselves by 
believing that they were among the few, the New Men, 
who"got it." 
 
Today, even after suffering huge losses, they still 
think in big terms and hollow slogans."Tech will 
come back.""Tech is cheap.""Invest for the long- 
term.""Wait for the second half recovery." 
 
Just as it is easier to have an opinion on law 
enforcement in Colombia than it is to keep your own 
children away from drugs...it is still much easier 
to talk about the 'next phase of the information 
revolution' than it is to figure out how to make a 
buck on a website. Or, as the Washington Post put 
it,"it's easier to zap huge amounts of data around 
the world than it is to find ways to make it 
profitable." 
 
Will Ebay come back? It's selling for only half what 
it was at the end of 1999. But at $34, it's still at 
136 times 2001 earnings. The company says it will 
grow more than 50% per year for the next 4 years. 
How likely is that? 
 
"Ebay is a solid company," wrote J.T.Farley of 
Upside.com,"but I wouldn't bid more than $30 a 
share for it...even if they threw in a Beanie Baby." 
 
Likewise, Cisco projects earnings growth of 28% per 
year. EMC says it will grow at 30%. And Sun 
Microsystems tells investors to expect 22% growth. 
How likely are any of these numbers? I don't know, 
but you have to take the company home and get 
personal with it to find out. 
 
As mentioned yesterday, David Dreman did a study of 
some of the biggest and best of the techs (in 
Forbes). He extrapolated growth and earnings - using 
"'the most optimistic of analysts' late-1999 
estimates." That is, he took their own projections 
from the very moment when they were most confident. 
 
These earnings and growth projections seem 
ridiculous now. Back in 1999, Yahoo forecast 
earnings growth of 100% a year. But this year, it 
will suffer an earnings decline - of 84%. 
 
Nevertheless, Dreman used the earnings projections 
from '99 and then discounted the future income 
stream to arrive at a"present value of discounted 
earnings." What he found was that even at today's 
"bargain" prices, most of the companies were still 
too expensive. 
 
Ebay, for example, would be worth only $4.75, 
according to this model. Yahoo should be priced at 
only $10, not its current $15. Double Click should 
be about half of what it is today. 
 
Ray DeVoe looked at another group of former high- 
fliers - what he calls his"Klinker Index." These 
are companies that have fallen by at least 98% and 
now find themselves priced in the single digits. You 
can buy, for example, CMGI - once a $163 stock - for 
just $1.75. Akamai Technology, formerly selling for 
$345, is now available for $5.50. Razor Fish, Inc., 
the subject of the lawsuit mentioned yesterday, is 
yours for just 31 cents a share. 
 
Is it time to buy these"bargains?" 
 
Alas,"Single Digits are Often the Kiss of Death," 
declares a headline in the NY Times. The article 
describes a study of klinkers going back to 1985. 
"Of those publicly traded companies (since 1985) in 
the technology sector whose stocks had fallen to 
single digits, only 3.4% rebounded to $15 or higher 
within the next year. Worse, most of those that 
didn't bounce back in the first year never did." 
 
One of my favorites on the klinker list is 
MicroStrategy. Three-hundred and thirty-three 
dollars would have been needed to buy a share of the 
stock at its peak. 
 
The company's founder and CEO, Michael Saylor, was 
prominently vocal in his support for the Big Idea 
behind the Information Age. You didn't have to look 
very carefully at the companies' numbers, he would 
have you believe, you just had to"get it" - to 
understand that it was a New Era in which 
information would flow"like water," creating a tide 
of liquidity that would make us all rich. 
 
But when a sourpuss accountant did caste a cold eye 
at MicroStrategy's books, he found evidence of a 
master chef at work. The books were cooked. The SEC 
forced MicroStrategy to redo its numbers and a 
shareholder suit followed. Today, you can buy the 
stock for just $4.10. 
 
And now MicroStrategy is once again, back in the 
news - and once again, the company seeks to shift 
attention from the homefront to matters and 
malefactors elsewhere. 
 
"MicroStrategy spent 70% of its letter to 
shareholders explaining how stockholders can subvert 
the evil short sellers," reports The Prudent Bear's 
Rob Peebles."MicroStrategy remember, was not only a 
bubble company, but a creative one with the books. 
The letter comes on the heels of the settlement of a 
class action suit that gives investors no up-front 
money, but an I.O.U. These are investors who bought 
the stock before the company admitted overstating 
earnings and revenues. According to the company's 
annual report, the deal 'may result in substantial 
dilution' of investors' holdings and 'may result in 
downward pressure on the price' of the stock. Don't 
tell that to the short sellers." 
 
I won't say a word. It's none of my business. 
 
Your reporter, minding his own business... 
 
Bill Bonner 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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